Mistakes to Avoid When Running A/B Testing For Your Website

Mistakes to Avoid When Running A/B Testing For Your Website

With the increasing online competition, you have to give your target clients the best experience with your website to stay on top of the competition. Giving them the best user experience builds trust, increases brand engagement, and conversions. The best way to improve the experience is to run ab testing for your website. What are…

How to Grow Your Business with Customer-Centric Marketing Strategy

How to Grow Your Business with Customer-Centric Marketing Strategy

Customer-centric marketing is a marketing approach designed to prioritize clients and place each specific consumer at the core of marketing structure and delivery. Learning about your customer behaviors is a great way to build your customer experience and deliver better services or products to your customers. Research by Walker shows that many brands prefer experience…

How to Craft high-Converting Explainer Video Script

How to Craft high-Converting Explainer Video Script

Do you know that video marketing is an increasingly growing trend for marketing businesses and you need a great video script to create converting videos? Research shows that 81% of businesses have incorporated video marketing into their marketing strategy. This is proof that videos are generating high ROI for businesses. However, do you know that…