7 Strategies to Optimize Ecommerce Product Listings and Drive More Sales
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Target customers don’t just make a purchase the moment they land in an ecommerce store. They first compare different options from ecommerce stores to gauge the best product that will solve their pain.
It takes seconds to impress your customers, which is why product listings are a must for your eCommerce products.
Many target customers visit a site knowing what they need; a well-optimized product listing might be all they need to convert and purchase from your store. The article will outline 7 strategies to optimize your product listings and drive more sales.
What is Product Listing
This is a display of your products with a description of them, their features, images, and how much they cost. The listing makes it easy for customers to find the products they want and have all the information they need about the products before they purchase.
What is Product Listing Optimization
Product listing optimization involves the strategies a brand uses to rank high on search engines for its product listings to attract more target customers.
You optimize the listings for each specific channel according to the rules of the channel to increase customer conversions, and retentions as you sell more of your products.
Through optimization, you increase your product page visibility for the different channels to increase the sales potential for your products.
Best Strategies to Optimize Product Listings
- Write detailed product descriptions
Use easy-to-understand language and give your customers all the information they need about your product. You can start highlighting the benefits they will get once they use your product and how it can solve their pain points.
Also, show the features of your products. Through your descriptions, let them see the value of your products. Have unique selling points in your description of the product. What makes your product stand out? Do a comprehensive search on pricing and provide the right pricing information. Target customers want information like:
- Are there quantity discounts when I buy in bulk?
- Do I get free shipping when I order a certain number of products?
- Are there payment installments for the products?
- Use a compelling and accurate product title
Great and well-described product titles assure a customer that the product they’re searching for aligns with their search intent. With so much competition, ensure your product titles are unique and stand out above those of competitors.
Your titles should provide the right information that will compel target customers to click your listing and know more about your product.
- Use high-impact, quality product images
Target customers want to know what they are buying. Take clear and high-quality images of your products for your product listing. Quality visuals of your products make customers perceive the products as quality, capture their attention, and see them solve their challenges. See this example below:
To make it better and engage more target customers, you create quality videos around your products. Ensure the videos are not very long and are optimized for high ranking. The videos should have a faster loading speed…of course, slow speed will affect engagement. These are the best videos to create for product listings.
- Testimonials. You can get one of your happy customers to record video testimonials of the products and how they helped them solve their problems. It helps add credibility and trust that your products can solve pain
- Demo videos. To show the customers how the products work and give them a clue about how they can solve their problems. Let them see the product in action.
- Include the most relevant keywords
Research keywords that target customers use in their search for products on different channels, then optimize your product listing using those keywords. You can spy on your competitors and see how they use keywords in their optimization.
That gives you a way to maximize the impact of your keyword. Use the best keyword research tools to help you develop the best keywords for your content.
Your keywords should flow naturally in your product listing descriptions. Don’t overstuff keywords in your titles or product descriptions, as that can negatively affect your ranking
- Align your product listings to the marketing channel
Brands use different marketing channels to promote their products. Each channel has guidelines, specifications, and rules you need to align with to get your products to rank high and attract many target customers.
For example, Google Merchant Center rules are not the same as those of the Amazon Seller Central account. You also need to ensure your product listings are optimized for mobile, as many of the target customers use it in their search for the right products.
- Leverage social proof
People buy from brands they trust, and the best way to gain that trust is to have social proof for your product listings. Getting your past customers to leave positive reviews and ratings on your product page can go a long way to influencing purchase decisions.
You can offer them incentives and discounts to encourage them to leave the ratings. Not all customers will leave positive reviews; some of them will be negative.
You should respond professionally to avoid escalating the issue, which can affect your relationship and product sales.
- Run a/b tests for your optimization
You need to know what works best for your product listing. Run different a/b tests for your products. Some tests you can include:
- Your product images
- CTA in your product listing
- Prices of your products
- Product titles and descriptions
For example, customers love products with discounts and promotional offers on different ecommerce platforms. Since the channels don’t work the same, you can align your pricing with the channel you’re listing on. Find the best ways to increase your click-through rate on your product listings, and get target customers to engage with your brand.
FAQ On Optimizing Product Listings
- How many reviews can impact sales for my product?
From 5 reviews. However, the more positive reviews on your products, the higher the chance that other target customers will trust your products. They can see that many different customers have used the products and solved their problems. They, too, would like to solve theirs.
- Can I use videos for my product listings?
Yes, videos are highly attractive, and many target customers enjoy engaging with them.
- What major metrics should I track for my product listings?
You can start with click-through rates, product page views,
- After how long should I update my product listings?
You should update your listings after a few months—quarterly, although some situations can change depending on the feedback you receive.
- How many product images should I include?
You can have between 5-8 images of your products. Take pictures from different angles and positions. You want your target customers to see all the various parts of your products.
Optimize ecommerce product listing with these tips
Having great product listings is not the only solution. The competition in the market is very tough—brands are fighting for a share in the market, and trust me, you need to do more than have great product listings.
The more target customers see your product listings, the higher the chance of converting and making sales for your brand. Implement these strategies, build more trust, and get more users to see the value that you can offer them to solve their pains.
