How to Build Trust on Your eCommerce Website


According to a report by emarketer.com, e-commerce sales will increase to $4.058 trillion by 2020. Furthermore, as per a report by Statista, potential customers are expected to hit 2.14 billion by 2021. 

The market is booming. It is essential to build trust on your eCommerce website to attract, engage and convert these increasing potential buyers to clients.

Don’t know how to do that? Don’t worry. This blog post will give you a step-by-step guide on building trust on your eCommerce website.

Ready? Let’s start.

Display security seals

Potential customers trust WordPress secure websites. Trust seals proof to your potential customer that your eCommerce website is legit. 

Here are some security seals that you can install on your website. Security seals help increase visitors’ trust in your website. Security seals companies certify your website before adding the seals. Since security companies are more reputable, prospective clients will trust your website.

Need instructions on how to install these seals on your website?

Don’t worry.

These verifying companies have instructions on their websites that you can follow to install the seals.

If potential customers don’t see a security seal on your WordPress website, the chances of customers trusting your site are low.

A survey by CreditDonkey shows that 46% of victims fell to credit card fraud

This is a clear indicator that buyers will be scared to make an online purchase if they believe your site is not secure.

This is why your e-commerce website should have an SSL certificate. A digital certificate creates a secure link between your site and its visitors. The safe link ensures that all the information passed between the website and the visitors is safe.

The encryption of the information prevents hackers from stealing visitors’ information such as names, credit card numbers, etc.

Want to know how to secure your website with an SSL certificate?

Check out this article guide.

Include reviews and testimonies

Potential clients like to buy products or services other people trust. Reviews and testimonies are a great way to build trust with your clients.

As much as marketers recommend reviews, here are some things to avoid.

  • Never create fake reviews or testimonials.

Genuine reviews are helpful to build trust and credibility with clients. Conversely, if clients discover you have been using fake reviews, you lose their confidence.

They can abandon your business, and that can affect your conversion rates, sales, and ROI.

  • Use images 

Visuals capture the attention of potential clients to your website. Include visuals or images in your testimonies to increase the chances of trust-building and conversion.

As per this HubSpot report, 65% of marketing executives believe visuals play a vital role in how their brands communicate.

In addition to collecting reviews and testimonies from clients, use a great plugin to help you present your reviews and testimonies on your website.

Fortunately, there exist useful review plugins out there in the WordPress market. 

One such is WP Review Pro, with features and great templates to help you create an efficient review framework for your site.

Some of its unique features include:

  • Robust yet simple-to-use design.
  • Few security issues with the plugin features. The process to include the features follows WordPress standards.
  • The number of website visitors who use it doesn’t compromise the plugin speeds.
  • The plugin also helps integrate reviews with sites like Facebook, WooCommerce, Yelp, among other great sites.

Display contact information

Not all your clients or potential clients know how to use your products or services. 

Many potential clients need additional guidance to navigate and know more about your business. 

That’s where contact information comes in handy. A survey by Blur Corona states that 44% of buyers leave a website if it has no contact information.

Besides that, prospects need to know they are dealing with real people. That is essential to have contact information on your website.

Also, include names and photos of employees of the company on your website.

Here is an example from the Copper website.

Prospects’ trust in a business increases when they see the faces of real people running the business. Because they know there are real people behind the company.

Include explainer videos

Most online readers are lazy and prefer watching a video to reading landing page content. 

To help attract more leads, build trust and increase conversions, it is essential to you create explainer videos for your website. as you make videos, ensure that you have the best video scripts for your explainer videos.

Video demand is increasing.

Create explainer videos to help increase website traffic and let your potential clients know more about your products or services.

Short videos increase the engagement of prospects with your business brand. However, as shown in the visual statistics below, engagement levels fall with an increase in video length.

Your explainer videos educate your prospects on how your products or services will help them solve their pain points.

A report by the content marketing institute shows there is a 64% increase in video demand by buyers.

Besides explainer videos, create different videos that will engage, educate and convert prospects. As shown in the image below, 54% of businesses create explainer videos.

Have responsive website design

Even with a great product or service, you can fail to gain prospect trust because of your website design.

Research by Blue Corona shows 48% of potential clients determine the credibility of a website by its design.

To build trust with your potential clients, ensure your website is easy to navigate. Make it easy for prospects to get what they want from your website.

Different online buyers use other devices to search for products or services to solve their pain points.

As an eCommerce owner, it is essential to have a website that responds across all devices. For instance, many potential buyers use mobile devices to search for information.

In addition to ensuring web responsiveness to different devices, It is advisable to include lots of white spaces and keep your website layout simple.

Your headlines and sub-headlines should be captivating and attractive enough to attract prospects and gain their trust.

Increase website loading speeds

Potential clients trust websites with high loading speeds. Results from Google research of 2018 show 53% of mobile users leave a site if it takes over 3 seconds to load.

The visitors’ bounce rate increases with an increase in slow loading speeds.

It is essential to optimize your website loading speeds to attract prospects to your website.

Different tools can help you optimize your website. They analyze the WordPress eCommerce website and provide suggestions to improve it.

Here are some ways to optimize your website.

  • Use a responsive website design.
  • Include social sharing buttons
  • Create high-quality content for your blog page and include keywords your target market use to search for information.
  • Use target keywords on your landing pages

Simplify your checkout process

Clients lose trust with WordPress websites with complicated checkout processes.

Research by Baymard Institute shows a 69.89% cart abandonment rate for an e-commerce site.

Many different factors make shoppers abandon the cart. Amongst them is complicated registration procedures.

To gain your prospect’s trust, consider the above reasons they abandon the cart and optimize on them.

Also, include product images in your checkout process. That helps to build trust as prospects can see what they are buying.

Building Trust is a Long-term Process

There you go. Do you need to build trust with your potential clients on your WordPress website? There you have the tips.

Clients will feel free to buy products from businesses they trust. 

They can also go a long way to advocate your products to other customers who need your products or services.

It is essential to have a plugin to help clients review your website leave ratings and comments to help build more trust.

Some excellent WordPress rating and review plugins can help with this, including the WP Review plugin by MyThemeShop.

What other tips would you recommend for getting outstanding reviews on your eCommerce website?

Share your thoughts in the comments section below!

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