Research by Blue Corona shows 38% of website visitors stop visiting a site if it has an unattractive layout and content. This statistic should help you know how important your website content layout is to your potential clients. A well-designed website is a great way to attract potential clients to your website.
In this article, you will learn how to transform your website content with a visual editor, engage your leads, earn their trust, and convert them to sales.
Here are some of the ways in which a good WordPress visual editor can help you.
Attract Readers’ Attention With Beautifully Designed Landing Pages
You need to have your readers’ attention before you can market your business. A great way to achieve this is to have a good visual editor for your WordPress website. A visual editor allows you to play around with various colors, fonts, and formats to create your unique brand and design engaging landing pages.
Now, color preferences differ from one person to another. It is psychologically proven that different genders also have different color preferences. Also, the two genders have different colors of least preference.
You know your target market based on your buyer persona, right? Well, then it’s important to use the right tools and psychology of color to attract your potential clients to your website.
Most visual editor plugins for WordPress have a ton of customization options that allow you to customize your website as per your requirements. Elementor, Beaver Builder, Zedity Visual Editor, and Divi Builder are some of the most popular page-building plugins for WordPress.
Build Your Business Brand
User experience and customer satisfaction are important for your brand awareness. When potential clients have a great experience with your website, they will become your brand ambassadors.
You need to connect emotionally with your clients. They need to feel that someone cares about their business and feels their pains points. The moment they land on your website, they should feel that they have come to the right place to have their pains solved.
To this end, every piece of content on your website and its placement play a crucial role to connect emotionally with your clients. Your content should be engaging, educational, and should speak directly to your clients. Make it easy to read and consume with images, videos, and other interactive elements.
A great WordPress visual editor gives you the right tools to ensure that each piece of content is appealing to your customers. You can use the tool to upload images or videos alongside your content as stats show that videos increase clients’ business engagement.
You can use the Zedity plugin to upload your marketing videos to attract leads to your business. The plugin is responsive to different devices your clients use to search for products or services.
Search Engine Optimization For Your Website
Business owners need to optimize their websites so they can rank high on search engines. A report by SEO Tribunal shows that 93% of all online purchases begin with a search engine.
There are a variety of factors that affect website ranking, one of which is the design and layout of your website content.
To create content and optimize for search engines you require to format the content into headings and subheadings. A visual editor tool helps you create attention-grabbing headlines that attract readers and engage them with your content.
This helps readers scan through the content with ease and quickly learn the important aspects of your business.
You can also link your content to other authority sites for SEO purposes. You can use different fonts and additional paragraph-style editing to make your content more appealing to readers.
Build Trust With Your Target Clients
You need to engage and build trust with your target clients before you sell to them. Adding testimonials and reviews on your website helps to build trust with clients.
They increase potential clients’ trust in the brand and motivate them to convert into customers.
In addition, the design of your blog post content also plays a crucial role as clients view you as a thought leader in your niche. The best visual editor plugins are useful to create testimonials and display them professionally on your website, and win your target clients’ trust.
You can easily install and use these tools with touchscreen devices. Ensure you create high-quality content that is tailored towards your target client’s pain points. Your content should help answer your clients’ questions and show them how to solve their challenges.
Using a great visual page builder for WordPress not only helps you create a great landing page for your website but also shows your clients the value your business will bring to them. Let your clients know they are dealing with a real person and not just a website interface.
Choose the Right WordPress Visual Editor to Transform Your Business
Your business transformation will mean a lot to your brand growth and success. This will mean more leads, better customer engagement, increased conversion, and ultimately, sales.
As a business owner, you need to ensure that you invest in the best plugins to transform your business, earn your client’s trust, and grow your sales!
Get the best WordPress visual editor that will give your website an attractive look. It will help draw the attention of target customers to visit your website and engage with your content.